Squarehood is the kind of outfit that thrives in the shadowy underbelly of the niche market—supplying square hoods and obscure camera accessories to the select few who truly give a damn. It’s not mainstream, nor does it try to be. But if you’re hunting for the perfect hood for your 28mm Ultron, or some arcane gadget to pimp out your point-and-shoot, these maniacs are the ones to call.

Naturally, I threw in my order—expecting the usual sterile efficiency—and FedEx, true to its chaotic nature, promptly lost the damn package. A fine display of corporate entropy. But Squarehood? They didn’t flinch. On Christmas Day, no less, they swooped in like a gang of caffeinated elves, hellbent on righting the wrongs of modern logistics.

This is customer service with guts. These are the people you want in your corner when the chips are down and the lens hoods are lost. I’m sold—hook, line, and sinker—for life.

Details here.

A $1,600 keyboard made almost entirely out of 6061 aluminum—industrial art at its finest. Cool as hell, no doubt, but what a dicey gamble if the thing turns out to be a wrist-destroying torture device. At that price, you’re betting on a masterpiece, not a mistake.

And here’s the kicker: with the cost of aluminum and the sheer amount of machining that went into this beast, I can’t imagine they’ve left much room for profit. It’s like they’re building keyboards for the gods and praying mere mortals will foot the bill. Risky business, indeed.

Details here.

IDS is one of those slick operations that zeros in on the Leica crowd—hungry for prestige and not shy about squeezing every last dime from it. A market ripe for plunder, built on mystique and margins thicker than a Texas steak. But, against all odds, IDS might actually be one of the rare vultures that delivers something worthwhile.

Their latest strap? It’s not just a piece of leather and marketing fluff. It’s a genuinely clever design that conceals an AirTag, slipping a bit of 21st-century paranoia management into old-school aesthetics. A subtle stroke of genius for anyone who’s ever sweated over the whereabouts of their Leica in the chaos of the real world.

Details here.