IDS is one of those slick operations that zeros in on the Leica crowd—hungry for prestige and not shy about squeezing every last dime from it. A market ripe for plunder, built on mystique and margins thicker than a Texas steak. But, against all odds, IDS might actually be one of the rare vultures that delivers something worthwhile.

Their latest strap? It’s not just a piece of leather and marketing fluff. It’s a genuinely clever design that conceals an AirTag, slipping a bit of 21st-century paranoia management into old-school aesthetics. A subtle stroke of genius for anyone who’s ever sweated over the whereabouts of their Leica in the chaos of the real world.

Details here.