So, I’m asked this a lot:
“If you had $400 to spend on a watch, what would you buy?”
My initial thought for a new watch guy is always buy Seiko. In fact, if I had $400 and no watches I’d probably buy something like a Seiko Padi Turtle reissue. It’s an automatic, it’s built well, and it keeps time better or as well as any mechanical watch in the world. And if the thought of spending just less than $400 on a watch offends you, you could always just get a venerable Seiko SKX007/009 for under $200 and then add a StrapCode bracelet for another $100 to end up with a cheap watch that feels pretty damned high-end and works just as well as a $7000 Rolex.
