Italian watch maker Unimatic just launched a new series… They call it the “Tuscany Series,” but it feels military/tool watch inspired to me. Either way, I love the aesthetic.

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“I want a real watch. Something I can wear everyday for the rest of my life and then leave to my kid when I’m dead. Also, I only have about $1500 to spend. What do you suggest?”

You want a mechanical device that will last at least two lifetimes and you only want to spend $1500? Sounds impossible, right?

It’s not… The Sinn 556 is your answer. It’s a German made tool watch that is made like a brick shit house with a proven movement and, in my opinion, the best aesthetic on the market. The only thing keeping it from absolute perfection is that it features a date window… and I prefer clean “no date” faces.

Still… Starting at around $1300, you will not find a better a watch than this. Period.

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I don’t often fall for digital watches, but holy hell do I ever love this one. Inspired by 1980’s endurance racing as well as vintage Casio (even if they don’t admit it), this one just tugs at me man…

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Ferdinand “Butzi” Alexander Porsche is widely known as one of the main principles behind the design and development of the Porsche 911. What a lot of people don’t know, however, is that he was basically pushed out of executive Porsche positions by his father. Essentially, Butzi’s old man got sick of the all the family infighting within Porsche and kicked all of his kids to the curb.

But Butzi was hooked on design and couldn’t stop the design process within his head. So in 1972, he designed the Porsche Design Chronograph 1 – the world’s first all black timepiece with an eye on both reliability and simplicity.

The Porsche Chrono was crazy successful and went on to live in many different variations. They pop up on eBay quite often and if you are patient, you can usually find a clean example for under $3k – a relative bargain in the industry.

Start your search now.

Prometheus just released their own version of the French Navy invented watch strap made from stretchy parachute straps. If you haven’t tried this style of watch strap before, you owe it to yourself to give it a go… It’s all I wear anymore really…

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My favorite watch company just dropped another collaboration. This time, Sinn has teamed with Asphaltgold to bring us the 144 St Sa – a tool chronograph that is… well, perfect.

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Great collaboration from Tag Heuer and Porsche. If you are unfamiliar, Tag Heuer’s heritage brand (Tag Heuer) and Porsche have a long standing history together. In fact, it’s not uncommon to see period Porsche race cars with both Tag contingency sponsorships as well as on board Tag dash timers.

This chrono essentially merges the aesthetics of early Tag design with that of the 1973 Porsche RS 2.7 – one of the most legendary sport purposes cars of all time. The price ($23k) and the leather strap choice are both bullshit.

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